Funcke & Co, in tandem with our client, shopdesigner Frigomil, was one of three agencies invited by Leonidas to create a new storedesign for 2025-2032.
Leonidas chocolates are produced in Belgium and distributed in more than 1200 shops worldwide.
brand development
market analysis
positioning
graphic design
interior design
Funcke & Co presented 'Des Moments de Bonheur pour tout le monde/ Moments of Happiness for Everyone' - a joyful and inclusive message, capable of uplifting the Leonidas brand while attracting new customers without rejecting existing ones.
The 'Les 10 Emotions' concept is a practical translation of 'Des Moments de Bonheur pour tout le monde', focused at clients who are in a hurry or have difficulties choosing the composition of a chocolate box themselves - and nevertheless want a gift that expresses their personality or their feelings. Now, imagine receiving a box of chocolates that says 'Egoiste', 'Fou', 'Chic' or 'Désir'...
A Leonidas shop needs to be inviting, of course. Also the interior shop navigation has to be clear and concise, employees need an ergonomic workplace etc.
From flagship store to pop-up shop, in our concept every new Leonidas store reflects the same brand qualities all over the world.
From floor to furniture, from countertops to lighting: every detail has to be flexible. Every element of the new design has to be applicable in large stores as well as in small pop-up shops, without sacrificing durability, ergonomics or esthetic value.
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